About Astute

Message from Paul Woods, Managing Director

Astute was born from a vision I had when working in the technology sales industry. I saw a gap in the market to create a marketing entity which would introduce a B2B company’s innovative products and services directly into the hands of the exact businesses that it was designed to serve.

Since first beginning in 1998, Astute has become a multi-lingual, market leader in focused B2B integrated demand generation, servicing blue chip companies on a local and global scale.  We enjoy a heritage in the tech sector but service across all industries in B2B.

We serve these global technology companies by helping them to reach out to new customers, but also by cross-selling and up-selling into their existing ones. Our diligent and tailored approach to each client ensures that we segment our clients target audience and match to specific industry databases.

We create synergies between considered, segmented campaign lists and our client’s services; connecting the two has become like breathing for us and led to our trusted reputation in the industry.

This reputation, this level of excellence is something that we aspire to on a daily basis. It’s why clients such as BT, Cisco, Siemens, Unify, Samsung and EE keep coming back to us. And ultimately it’s why I’m so proud of what Astute has become.

As the market place has evolved, we have developed alongside it to offer a comprehensive portfolio of services covering lead generation, data supply, intent marketing analytics and an entire channel marketing division, providing data, re-seller recruitment and inside sales to manage channel partners. We have also branched out to provide social media content creation and event management.

By partnering with Astute, our clients can be confident that every aspect of their business development strategy can be planned and aligned from start to finish.

We create international B2B demand for our global clients on a daily basis.

There’s a wealth of video case studies, each one unique, across the site profiling our work, and I invite you to view them and analyse our working strategies.

If you’re looking to launch a new product or service and want to exceed your targets then please get in touch.

Or, if you’re impressed with our company ethos and want to become part of our thriving team then click over to our staff page to find out more about our recruitment and in-house training and development.

Make the Astute choice, and give us a call.
Paul