GDPR Guidance
Under GDPR there are six grounds to process personal data, these are equally valid. There are two of these which are relevant to direct marketing, consent or legitimate interest. Astute Marketing Services have selected legitimate interest as the legal basis for processing personal data which is most appropriate to our business. This is because the ICO have stated that: “Using this basis for processing that is expected and has a low privacy impact may help you avoid bombarding people with…